Cognitive Marketing: The Future for Smart Marketers
Zain Digital Technologies
January 12, 2016
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"Modern marketing is all about making the most compelling offers to the best customers the fastest." Cognitive computing has a bi...
Tuesday, January 12, 2016
Thursday, December 17, 2015
IDC CMO FutureScape: Predictions for 2016 and the Digital Transformation
Zain Digital Technologies
December 17, 2015
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Think marketing has already experienced the biggest impact from digital transformation? Think again. IDC CMO Advisory Service predicts that ...
Friday, November 13, 2015
Content Strategy: Think Utility Before Customization
Zain Digital Technologies
November 13, 2015
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For a company with dozens of product lines, numerous possible personas, and a global presence, developing content can be a daunting venture....
Monday, August 17, 2015
Audience Marketing: Death to the Product "Selfie"
Zain Digital Technologies
August 17, 2015
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Companies may not intend to be narcissistic. But they unintentionally produce a lot of "product selfies." Marketers start out righ...
Tuesday, July 7, 2015
Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO
Zain Digital Technologies
July 07, 2015
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The chief digital officer (CDO) is no longer an exotic, quixotic, flash-in-the-pan role. In some of the world's leading brands, the CDO ...
Thursday, May 7, 2015
The 4 big reasons you need an ABM strategy right now
Zain Digital Technologies
May 07, 2015
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There are four significant trends making account-based marketing (ABM) a major focus for B2B marketers: Rising customer expectations are the...
Tuesday, January 27, 2015
A New Year's Fitness Plan for Your CMO (Content Marketing Operations)
Zain Digital Technologies
January 27, 2015
0
Over the past few months, IDC has worked to define "Content Marketing" and to espouse its vital role in the execution of marketi...
